Photo Source: Unsplash Images used in marketing play a critical role. Whether you’re photographing sunglasses for a small business or an established brand, capturing the essence of the product is vital for attracting customers. As a matter of fact, a Forbes report highlights that content with good images can garner 94% more views than those without. […]
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Behind the Lens: Read this guide to understand all the Costs of Doing Business as a Professional Photographer Navigating the realm of professional photography entails understanding the nuanced costs involved. According to the US Bureau of Labor Statistics, the median hourly wage for photographers was $19.31 in May 2022. From their income, photographers have to […]
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SEO is the language your website speaks to search engines, while programmatic SEO is a “polyglot” that knows many languages to talk to search engines. Now, there are two dialects in this SEO conversation: programmatic and traditional. Think of them as the traditional, handwritten letter and the swift email. Both get the message across, but […]
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Maximizing your creative budget goes beyond investing in ads. eCommerce entrepreneurs are under the impression that running massive campaigns leads to sales. Sadly, a large audience doesn’t automatically guarantee profits. On the contrary, you might even lose money if you overspend on ad creatives and projects that never hit your target conversion rates. Optimizing your […]
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Christmas is almost here and it’s time to start preparing your holiday videos for the big day! People will be opening presents all around the world, so it’s important to capture those memories. Whether you are capturing your Christmas party, some winter activities like ice skating or skiing, or even just sneaking a clip of […]
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AI (artificial intelligence), AR (augmented reality), VR (virtual reality), what else? Most likely, you’ve been bombarded with these and other eCommerce technology trends if you’ve done some serious research on the Internet. They will also show up in this article, but they are not the only innovations in digital commerce we’ll cover. Today, 63% of […]
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If you are starting college on the East Coast soon and are planning on earning a photography degree, it is important to take the time to learn your options. Which classes can you choose from and what should you expect from the overall experience? Determining whether schools on your shortlist are public or private will […]
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From beginner to expert, photographers need certain products to take their skills to the next level. Photography is an outlet for creative expression and a way to foster connections between people. It is a pastime where individuals have grown their art alongside more technical photography developments. Are you ready to improve your photography and showcase […]
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Digital marketing is essential for businesses looking to thrive in today’s market. The challenge, however, lies in implementing digital marketing strategies and maximizing the return on investment (ROI) from these efforts. With numerous platforms and techniques available, it can be overwhelming to determine where to allocate resources for the best results. This guide aims to […]
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FOR IMMEDIATE RELEASE: Safe Sets Documentary Fundraiser Offers Health Risk Report for Donors November 20, 2023 BOSTON, MA – As film workers return to work after a prolonged strike action, many of the health and safety issues they have raised concerns about have not been addressed. Long hours, toxic exposures, sleep deprivation and a lax […]
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